American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the launch of its first line of jeans. Inspired by classic American jeans, the company’s Made in USA jeans bring an important philosophy and approach back to the denim market.
“Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We’ve mastered the basic t-shirt, now we’re getting excited about jeans,” said Dov Charney, CEO and founder of American Apparel.
The first styles in the American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton. The fabric is thick, original, and designed to be broken in and worn for years. This new product category is being launched by American Apparel’s newly appointed Director of Denim, Georges Atlan. A respected industry veteran, Atlan launched Guess Jeans with Georges Marciano back in 1980, and has over 30 years of product development, factory management, and running his own businesses. Considered one of the most experienced and accomplished denim experts in the manufacturing world, Mr. Atlan trained American Apparel’s sewing and dyehouse operations to produce this new line of products — a process that uses more than 40 fair wage workers to make a single pair of jeans.
“I’ve worked in the denim industry for more than three decades, developing for Guess, Calvin Klein, Seven, Hudson, bebe and others, but this was an opportunity to make truly American, truly fresh jeans for the first time. I know people are going to be happy with the fit and they are going to love the way their bodies look in this product. There is no other factory in the U.S. like the American Apparel factory, and there are no limits to what we can achieve in the category of denim. These are an exciting set of jeans to start with, and they are only the beginning,” said Atlan.
The jeans are available in standard sizing, in a full size run in two washes. They can be found online and in American Apparel stores now. The launch will begin with a high-waist, tapered leg blue jean for women, and a high-waist, cuffed jean short for women. The company has plans for additional washes and more styles, including a men’s heavy-weight denim jean. The jeans can be seen in high-resolution at AmericanApparel.net.
SOURCE American Apparel