Hennessy, the number one selling cognac in the world, announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in a spectacular way at the Ultra Music Festival with D-Nice spinning mid-air in the night skies of Miami Beach as Ronson spun a hit music set below at the Fontainebleau. Similar events will occur across the country as these DJs will combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring Hennessy Black “Done Different” experiences to additional key markets.
“Hennessy Black’s mission to shake up their style by blending musical talents such as D-Nice and myself is a unique way of making their mark on the nightlife scene,” said Samantha Ronson. “I’m excited to work with the brand to bring the Hennessy Black experience to the people across the country.”
The DJs’ journey with the Hennessy brand began with an educational trip to Cognac, France in early March, where they learned about the distillation and aging processes of Hennessy Black. Their visit allowed them to see, first hand, the art of how Hennessy is created – from the blending of the eaux-de-vie, to the creation of the barrels, showcasing how Hennessy is truly the master at blending the best the world has to offer.
“We are thrilled to partner with these two prominent and well-respected musical talents,” said Andy Glaser, Senior Vice President of Business, Hennessy. “Just as Hennessy is the master of blending the right mix of eaux-de-vie to make the perfect cognac, Samantha and D-Nice were chosen because of their ability to perfectly blend the right mix of music to create high-energy nightlife experiences.”
Ronson and D-Nice’s selection comes on the heels of the Hennessy Black DJ Mixmasters program in 2010. D-Nice joined DJ Vice and seven locally-based DJs to create a ‘Done Different’ atmosphere full of energy, mystery and intrigue at private events in New Jersey, Houston, Los Angeles, San Francisco and Philadelphia. As ambassadors, they created high-energy moments by mixing music and their signature Hennessy Black cocktails for attendees.