Allow me to reintroduce myself…

My name is Hov, (Oh) H-to-the-O-V.……..
But not really tho! Lol

Hi I'm Alean

If you haven’t figured it out by the domain name of the site, my name is

Alean Elston

(AL-leen ELS-ten)

and welcome to my digital space!

I’ve been modeling for 12 years now (and still getting stronger) and as I’ve gone about in my career I’ve come across some awesome people and learned a lot about business and a ton about myself. What I’ve realized is that I learned the most when I shared with others and when they shared with me. It enabled me to grow and I hope that I’ve enabled others to grow as well. With that being said, my goal is to connect with the aspiring models, the professional models, the drinks and business enthusiast, and the beverage and modeling/entertainment industry folks who want to follow along with me in our journey with my blog. I believe that if you are one of those people, then we have a few things in common.

 

I love modeling, modeling led me to start my own business, starting my own business enabled me to work with various beverage brands and sparked the passion of me working within the beverage industry. All of these things are very connected in my life and if you have a passion for any one of those things, there is where we share our connection. I’ve been in your shoes as the inexperienced model, looking to find out how to get started and how to start booking shoots, shows, and getting paid. I’ve been the business owner that struggled (sometimes I still struggle) to get the first client and develop the momentum to continue to build a customer base. I am the person passionate about cocktails and wine and beers and wanted to learn all I can about the business of it, I’m also the blogger that lives life just like you but my goal is to share my experiences and ideas and to connect with those who share the same sentiment, and build and grow.
The one thing that I hope that you take away from my blog is that you can have multiple goals but they mean nothing if you don’t pursue them. All it takes is a few baby steps towards your goals for them to gain traction and watch it grow faster than the speed of light. I’ve watched it happen to a number of my peers, and now it’s my turn.

Watch me work.
If you need to reach out to me with any questions, or you would like to work together please don’t hesitate to email me – alean@aleanelston.com

Taking on projects/clients ONLY because you need the money… #Scandal

For those that follow me on Twitter you know that Thursday nights I’m usually tweeting up a storm during Scandal. This week’s episode “Say Hello to My Little Friends” started out with Olivia Pope and Associates needing money since her client base had dried up after her scandal being outed on being with the president. With that they began to take on a client that they didn’t seem to happy to take on and justified taking it solely because they needed the money.

I’ve been there before, at slow time in my business where bills needed to be paid and there were no clients to pay me or funds had come in late. There comes a time where things get down to the wire where you worry about paying staff and keeping the lights on etc. etc. and then someone comes along that wants your services but you aren’t really willing to take it on because either its not what you like to do or its not an industry or area that you would like to work in, or you don’t see how this type of client can take your business to another level. But, they have something you need… and that of course is money. What do you do? Do you take on the project and try to get over it as quickly as possible so you can pay those bills and move forward or do you refuse the project and move on to another that may not come along for another few weeks or months?

 

Decisions, decisions…

When I think about this, I sometimes think, you gotta do what you gotta do, do the work and move on. But for some reason when I took on clients that I normally wouldn’t during these times, they were the worst clients for me to have, they always seemed to cause me more stress than the projects and clients that I wanted to work on. Maybe its because I didn’t want to work on those projects but I just sucked it up and got the bills paid so I could keep on moving.

Usually after a lot of those projects were over it seemed like more of the same type of work came along. I would get tons of the type of work that I didn’t want to do, and for a while I would take it on, then I realized there comes a time where you have to draw a line where you won’t do things that don’t have anything to do with where you are trying to go with your company. You have to enjoy what you are doing in order for it to be great and make sure it aligns with your brand.

 

What about you? What do you do when you have tons of the types of clients you don’t want, that want your services but the types of clients you do want seem to be coming to you in a slow drip? Do you take projects that don’t align with your company in order to pay the bills or do you refer them to someone else? How do you deal with those projects/clients?